Hello Alice and GenSando Partner to Support "Midlife Moguls"

Hello Alice, a leading free multichannel platform that supports more than 1.5 million entrepreneurs, has partnered with GenSando, a social enterprise focused on serving the Sandwich Generation - midlife adults balancing careers, caregiving for aging parents, and raising children. The partnership is designed to address the growing intersection of entrepreneurship, caregiving, and economic resilience through accessible content, tools, and community support.

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The collaboration brings together Hello Alice's national reach, trusted small-business resources, and deep experience supporting founders with GenSando’s humor-driven, culturally relevant approach to caregiving and midlife realities. Together, the organizations will develop and distribute educational content, practical guidance, and community programming that acknowledges both the emotional and economic pressures facing caregivers who are also working, building businesses, or leading teams.

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By aligning their complementary strengths, Hello Alice and GenSando aim to increase visibility, reduce isolation, and provide tangible support for a demographic that plays a critical role in the workforce and broader economy, yet remains largely underserved by traditional business and caregiving platforms.