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Secret Sauce for the Caring Economy
GenSando is your humor-meets-humanity movement for everyone living “The Sandwich Generation,” a.k.a. caring for parents on one side, kids on the other, and hormonal selves in the middle… all while trying to hold our shite together.
We are led by Elizabeth Gore, co-founder of Hello Alice, Uber driver of kids and CEO of non-paid elder care…and Nick Papadopoulos, co-founder of Epix Studios, hairy husband and the glue keeping his parents and adult siblings upright, organized, and speaking to each other.
GenSando is a social enterprise and “Secret Sauce” for the Care Economy with a mission to bring awareness, education, tools, and levity to the 60 million people silently giving everything to those they love without pay, acknowledgment, or a juicy sandwich. We serve you deli-style with a menu of resources as we age that will help you through the daily struggles and triumphs of caregiving and aging….while you laugh so hard you cry (down your leg).
Origin Story
After countless conversations over cocktails — swapping caregiving adventures for their Janice (both moms are named Janice!), laughing through the wild seasons of life, family dynamics, and inevitable dog drama... the idea started to take shape.
For years, friends, co-workers, and siblings everywhere have looked at each other mid-chaos and said, “Why doesn’t anyone talk about this phase?”
That’s exactly how GenSando began. What started as shared stories and laughter turned into a mission to make sure no one else felt alone in the middle.
So they built GenSando... a place where humor, honesty, and hard days can finally sit at the same table.
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How We Roll (and Toast)
GenSando’s mission is to rebrand midlife from burnout to breakthrough.
We believe humor is a survival skill, empathy is strength, and community is the secret ingredient that holds the whole sandwich together.
We serve men and women equally, with content that’s both data-backed and deeply human — the kind that makes you laugh, nod, and text your sibling, “This is so us.”
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The Squeeze Squad
Meet Your Fellow Sandwich Makers
Full Sandwich GenSando. Entrepreneur, investor, advocate for small business and aging with humor and dignity. Co-Founder & President of Hello Alice, contributor to Inc Magazine, and host of the Big Idea on Yahoo Finance. Caregiving x mom of 3 (including husband) x Hot Flash Frequencies.
Open Faced Sandwich Generation. Nick Papadopoulos just hit 50 and has been hit by midlife like a big ham sandwich to the face — juggling multiple businesses while co-parenting up and down the family tree. He and his wife are the “older siblings” in both clans, helping guide their younger siblings while caring for their mothers… a generational sandwich with extra layers. Through it all, Nick somehow keeps his humor (and three dogs) intact, embodying the grace, grit, and gallows humor that define GenSando.
Brand and humor strategist, queen of quirk, connection, and authenticity. She’s a pressed panini multitasker with two teens, one fourth grader, her parents (sassy Cheryl and selectively silent Russ) close by, plus Ivan the pony boy dog and Camo the cat supervising the chaos. She turns all of it into the humor and humanity that shape GenSando’s voice.
Sometimes bread, sometimes filling. Ignacio somehow runs a creative agency while living in the middle of a life-sandwich with way too many fillings. Co-founder of Epix Studios, he helps mission-driven brands tell their stories without sounding like a grant proposal. All while juggling family, startups, mortgages, and the existential dread of being the “responsible one” in multiple generations — with just enough dark humor to stay upright.
Not quite Sandwich Generation yet, more like a one-sided sandwich: the perfectly designed avocado toast I chose to build myself (because I’m a designer and aesthetics matter). My only dependent is my dog, but I’ve spent a decade helping brands, nonprofits, and startups look as good as they sound through design, storytelling, and a healthy obsession with visual details. I’m here to bring the vibes, the clarity, and the pretty pixels to GenSando.
Epix Studios isn’t one sandwich, we’re the whole deli counter. Our team brings all the right ingredients: strategy, storytelling, design, and just the right amount of chaos control to make GenSando come to life. From branding to humor to heartbreakingly relatable content, we blend everyone’s strengths into one perfectly layered creative force. We don’t just build brands: we plate them beautifully.
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GenSando
Because the Sandwich Generation runs the world (and carpools).
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