GenSando is the humor-meets-humanity movement for the 60 million people living the “Sandwich Generation” squeeze - caring for parents, kids, partners, and themselves while holding careers, households, and sanity together. We bring laughter, real talk, and practical support to caregivers everywhere through content, community, merch, and cultural relevance.

For brands and organizations, partnering with GenSando means connecting with one of the most influential, economically powerful, and emotionally underserved audiences in the country. Our community trusts us, laughs with us, and listens to us - and we’re committed to meaningful collaborations that uplift caregivers while driving real value for partners.