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Entrepreneurship
Caregiving
The Silver Tsunami Is Hiring: High-Demand Healthcare Careers for Every Generation
The Silver Tsunami describes the enormous growth of America’s older population as the Baby Boomer generation ages. By 2030, every Baby Boomer will be at least 65.
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News
Unretirement: Because Apparently Retirement Retired
We sat down with Carly Roszkowski from AARP to talk about unretirement, the growing trend of returning to work and how caregiving is redefining life after 50.
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Entrepreneurship
The Sandwich Generation Entrepreneur: Calendar Piñata Edition
Summer changes the operating system. The schedule that barely worked during the school year suddenly becomes a choose-your-own-adventure book written by a camp director.
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Entrepreneurship
Midlife Entrepreneur: Determined, Deteriorating, Still Going
You have an idea. Something that feels like yours again. You start to believe you might actually have the space for it now. The kids are older. The calendar looks a little less packed.
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Entrepreneurship
The Rise of Midlife Entrepreneurs Balancing Work and Care
Building a career in midlife and caregiving require the exact same things: focus, risk tolerance, and mental bandwidth—all at the same time.
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Entrepreneurship
Hot Flashes, Bold Moves, and One Small Business Pivot
Menopause doesn't mean pausing your career. Read the inspiring story of hot flashes, bold moves, and executing a successful small business pivot during the caregiving years.
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Entrepreneurship
Reinvent Yourself and Find Your People (By Friday)
Feeling isolated? "If you could just reinvent yourself..." Join us for a humorous look at finding your people and building a supportive community during the sandwich years.
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Entrepreneurship
Rebrand Like a MILF & Silver Fox: Sandwich Generation Career Moves
It is never too late for a second act. Strategies for midlife career reinvention and professional branding that leverage your unique sandwich generation experience.
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Spotlight
News
We sat down with Carly Roszkowski from AARP to talk about unretirement, the growing trend of returning to work and how caregiving is redefining life after 50.
News
Hollywood star Kristen Bell joins the conversation. Read how she is shining a spotlight on GenSando and the unsung heroes of the sandwich generation.
News
We are thrilled to announce that PayPal has joined forces with GenSando to sponsor the Slice of Life Survey, highlighting real data on caregiving and midlife stress.
News
Big news for midlife moguls! GenSando partners with Hello Alice to provide grants, resources, and support for sandwich generation entrepreneurs building businesses.
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